Russ Crupnick

Russ Crupnick
Managing Partner
MusicWatch

Russ Crupnick is Managing Partner of MusicWatch, Inc. a company dedicated to marketing research and industry analysis for the music and entertainment industry. MusicWatch evolved from services formerly offered by the NPD Group, where Russ served in several executive roles.

As President of NPD Entertainment Russ founded the company’s entertainment practice in 2000, leading the team that created NPD’s MusicWatch suite of research services, which initially focused on the world of physical music marketing and distribution. He further developed NPD’s entertainment services by adding a concentration on home video, as DVD became the standard for home entertainment. In 2003 Russ was named president of NPD’s Digital Insights business unit and developed industry leading meter-based and custom consumer research centered on understanding the emerging digital music and video environments. Over the years Russ expanded NPD’s practice with additional tracking of consumer trends in high definition media, cross-entertainment, social networking, device usage, and connectivity.

At NPD he served as the senior entertainment industry analyst where he developed an international reputation for insights into entertainment trends and provided guidance and industry analysis to NPD’s clients and the media.

Russ has appeared as a commentator for broadcast news outlets, including Marketwatch, Fox Business Channel, NPR, CBS, and CNBC. He has been extensively quoted on industry trends in Fortune, The Wall Street Journal, The New York Times, Billboard, USAToday, HuffingtonPost, Home Media, and Variety and other leading business and trade publications. He is a regularly featured speaker at events including MusicBiz (NARM), Entertainment Merchants Association (EMA), Digital Media Wire, Canadian Music Week, New Music Seminar, and PlayCon.

Russ is Executive-In-Residence at the NYU Steinhardt Music Business Graduate Program where he lectures on marketing strategy, pricing practices and forecasting. He is a 2009 alumnus of Nashville’s prestigious Leadership Music program. In 2013 Russ was honored by the RIAA with a Platinum Record for service to the music industry.