Women in Technology: Hollywood (WiTH) presents their next quarterly meeting on September 24th at the Luxe Sunset Blvd. Hotel, co-located with THE Summit, where the topic focuses on critical leadership qualities of female executives in the media & entertainment industry.


She’s Not Heavy, She’s My Sister: Embracing Diverse Leadership

You would think that women who succeed in male-dominated fields manage and lead differently while aiming to help other women within their organization. Not necessarily so. Recent studies find that many female executives often unfairly favor men in their organizations and operations. The difference comes down to the women executives’ ‘gender identification.’ In today’s diverse workplace how do we nurture a successful team around likeability, inclusion and consensus while educating ourselves around the new meaning of ‘bossy,’ ‘self-promotion’ and ‘believe in yourself?’ In this WiTH Leadership Luncheon presentation, USC Marshall School of Business Professor Trudi Ferguson will explain the important dynamics of gender identification in the studio workplace and how women executives can bridge the confidence gap to truly make a difference for other women in their field, company and industry.
Trudi Ferguson, Professor, University of Southern California Marshall School of Business Management and Organization


About the Speaker:
Trudi Ferguson has consulted widely with large and small organizations in many areas of organizational development including strategic planning, team building, executive coaching, diversity and woman’s issues.

She has served on the Advisory Committee for Women’s Corporate Linkage Program, conducted a major research study on retention of women into partnership with a major accounting firm, served as EEOC Monitor for a Ready Mix Concrete Company as well as consulted to LAPD and Fire Department on women in the work force.

Trudi has written two books on women: Answers to the Mommy Track and Blue Collar Women. She serves on the Board of L.A. Best and Ready Set Read.
Luncheon Schedule:
11 a.m. Registration and Seating
11:15 a.m. Session Begins
11:45 a.m. Lunch Served
12:30 p.m. Coffee/Dessert/Networking
1 p.m. THE Summit Begins


Stay for THE Summit!
Attendees of the WiTH Leadership Luncheon are invited to stay and join THE (Transforming Home Entertainment) Summit which is kicked off by a special leadership-oriented keynote from former Kodak CMO, TV Host and Author Jeffrey Hayzlett. cgparkashop cgparkashop